Legendary Service

The stuff of legend

Australia’s largest online appliance retailer, Appliances Online have built a hugely successful business providing a level of service that’s become the stuff of suburban legend.

To showcase their amazing customer service we created an integrated campaign based on customer testimonials featuring our legend character, The Legend. A truly integrated the campaign stretched across brand and retail TVC, digital, radio, outdoor, direct, internal comms and experiential events.

Client Appliances Online
My Role Concept, Art Direction, Design
Collaborators Dean Hunt, Nick Cole, Jeff Low

Campaign extension rolled into a series of keep sakes and rewards for customers and staff. They included invitations to launch events, retail sale promotions and booklets commemorating the launch of the company blimp (yes, an actual blimp).

We also recreated the launch TVC as a board game – magnetized and designed to be played on the surface of the white goods sold on the site.